Apple and Samsung dominated international smartphone gross sales in Q1 2024


In a nutshell: Apple and Samsung had been the best-selling smartphone producers within the first quarter of 2024, collectively occupying each spot on Counterpoint Research’s newest international high 10 record. iPhones captured 4 of the highest 5 positions, conceding solely the fifth spot to Samsung’s Galaxy S24 Ultra. At the highest of the stack is the iPhone 15 Pro Max. According to Counterpoint Research, that is the primary non-seasonal quarter during which a Pro Max variant reached the highest of the mountain.

Samsung’s Galaxy A15 5G completed in sixth place, simply forward of the Galaxy A54. Apple’s iPhone 15 Plus got here in eighth place, and it was two Samsung telephones – the Galaxy S24 and the Galaxy A32 – that rounded out the highest 10 in ninth and tenth place, respectively.

The record is noteworthy for a number of causes. It’s the primary time that all the high 10 best-selling telephones in 1 / 4 are 5G succesful, and highlights a rising shopper shift in direction of premium units (seven of the highest 10 units have a wholesale worth of a minimum of $600).

All 4 iPhone 15 fashions made the highest 10, and three of them made it to the rostrum. The Pro lineup was liable for half of Apple’s whole gross sales within the quarter – up from simply 24 p.c within the year-ago quarter – seemingly validating Apple’s initiative to additional differentiate them from base mannequin iPhones by means of premium options like the newest processors and higher digicam techniques.

Samsung’s newest Galaxy S24 lineup additionally had a powerful exhibiting through the quarter. Counterpoint attributed this to the corporate’s early refresh of the sequence in addition to being among the many first to ship units with generative AI options and capabilities.

Appetites for premium smartphones are a little bit of a double-edged sword, nonetheless. Some patrons are justifying their high-end purchases by hanging on to their units longer and never upgrading as typically as they could beforehand have. Coupled with the overall slowdown of innovation we have seen within the smartphone house lately and additional saturation, the present scenario is not all that stunning.

Image credit score: Ana Quirosa



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