Apple’s tone-deaf new iPad advert pits artists in opposition to it


Forty years in the past, the upstart pc firm Apple’s iconic “1984” business symbolically aligned the corporate with the resistance of the human spirit to the mechanistic forces of conformity.

Today, the corporate—now a $3 trillion international goliath—has sparked a blowback with an advert that appears to just do the other. If the advert wasn’t supposed as an example how Apple dangers changing into the villain of its personal hero delusion, the response to it certain does.



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