Beeper acquired by Automattic to construct a messaging super-app

Remember Beeper? It was within the information lately for attempting to combine its Android app with iMessage earlier than Apple made the method such an unsafe nightmare that the corporate deserted the plan. Well, Beeper is again with a brand new plan: Becoming a messaging super-app.

Today, Beeper introduced that it has been acquired by Automattic, the corporate behind WordPress, Tumblr, Pocket Casts, Jetpack, Day One, and a slew of different apps and companies. According to each firms, the plan is to construct a secure, safe, and all-in-one messaging super-app.

Eric Migicovsky, the previous CEO of Beeper and now Automattic Head of Messaging, mentioned in an announcement “Automattic has a protracted historical past of placing person management and privateness first with open supply, and nice bilateral relationships with Meta, Apple, Microsoft, Google, Matrix, and others that we hope can usher in a brand new period of collaboration.”

This is a giant wager. Automattic is doubling down on chat after their acquisition final 12 months of, a messaging app with the same mission. Our groups and merchandise will merge, and I’ll tackle the function main the workforce as Head of Messaging. It will take a little bit of time for us to combine and mix forces beneath the Beeper model. We’ve obtained huge plans! I’m actually enthusiastic about the way forward for chat 📟

In an announcement, Automattic mentioned, “Our core perception is that communication is a elementary human proper; it needs to be accessible, encrypted, and open supply the place potential. Merging Texts with Beeper is our subsequent step towards the dream of mixing all on-line conversations in a secure, safe, and efficient means. Both groups have already constructed best-in-class messaging apps; now, we’re assured that by becoming a member of forces, they’ll deliver much more folks again to the promise of the open net.”

In addition to the acquisition, Beeper introduced that its Android app is now formally out of beta and that anybody can now join the app — not do it’s essential sit on a waitlist. Automattic can even be bringing the Texts workforce beneath the Beeper model and integrating the 2 model’s applied sciences. If you’ve by no means heard of Beeper, here’s a fast overview of the options:

  • One chat app to rule all of them. Send and obtain messages on 14 totally different chat networks.
  • Stay on prime of your chats with a common inbox. One place to verify and chat with all your folks.
  • Search immediately throughout your total digital historical past. Find a good friend’s handle they despatched you, or their partner’s identify, in a snap.
  • Plus, easy apparent options that chat apps ought to have had years in the past, like auto-copying 2FA codes, scheduling messages, archiving, folders, and a implausible desktop expertise.

They’re not kidding about having the ability to message throughout 10+ chat networks in a single app. The Beeper app helps integration with Slack, Signal, Whatsapp, Telegram, Discord, LinkedIn, X (previously often called Twitter), Facebook, Instagram, Google Chat, and SMS on Android.

The firm is even optimistic about its skill to work extra carefully with iMessage sooner or later. Migicovsky factors to the FCC investigation and different lawsuits from the U.S. authorities towards Apple’s management of iMessage. He additionally pointed to Apple’s dedication to RCS, which the Beeper app already helps.

Beeper might construct a super-app quicker than X

With the entire social media and messaging companies on the market at present, Beeper is certainly fixing a ache level for customers by making it straightforward to deal with all your messaging in a single place. If it could scale utilizing the assets that Automattic has, it actually has the potential to take off because the go-to messaging app for a ton of individuals.

In that means, I’m wondering if Beeper might flip into the communication super-app that different social media firms like X (previously often called Twitter) wish to be. While different apps like X attempt to turn into the super-app by combining a spread of various issues like textual content, pictures, video, funds, calls, video games, or no matter, however Beeper may need a greater means of getting there — one app for all of your communication.

Twitter adding new audio and video call features
Video calls on X (previously often called Twitter). Image supply: Twitter

Of course, that opens up privateness considerations if one app has all your communication throughout 10+ networks, however plainly Beeper and Automattic aren’t all for digging via your messages to serve you advertisements or something — not shocking since that doesn’t appear to be something Automattic has ever been all for. So perhaps a messaging super-app may be a personal super-app?

We’ll should see what occurs as soon as the Beeper and Text groups begin to really combine their groups and companies collectively, however there’s an opportunity for a spark right here. Convenience means loads, so I can see a future the place lots of people use an app like this as a substitute of leaping between all the things else. This is one other strong acquisition for Automattic.

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