Elon Musk says X will introduce an annual payment for brand spanking new customers to love, put up, bookmark, and reply

In a nutshell: After a restricted rollout final 12 months, it seems that former Twitter platform X will probably be introducing a small annual payment for brand spanking new customers to love, put up, bookmark, and reply. The solely issues non-paying new customers will be capable of do is observe accounts and browse the positioning.

X proprietor Elon Musk confirmed the introduction of a cost in a reply to an account commenting on the topic.

Musk stated the small payment for brand spanking new person write entry was the one method to cease the relentless onslaught of bots. He famous that present AI and troll farms can move “are you a bot” exams with ease.

Another person requested concerning the choice of doing one thing extraordinarily computationally costly like cryptomining as an alternative of paying the payment. Musk stated this plan can be “means tougher,” including that the payment was just for new customers and they’re going to be capable of carry out write actions without spending a dime after 3 months.

News of the subscription would not come as a shock. In October final 12 months, X applied the “Not a bot” program, charging new unverified customers in New Zealand and the Philippines $1 per 12 months to put up content material, like, repost, reply, bookmark, and quote posts. “Read-only” actions, reminiscent of having the ability to learn posts, watch movies, and observe others, stay free. It was suspected then that Musk would roll out the cost to different places.

It’s unclear if Musk plans to roll out the subscription cost to customers all over the place, nevertheless it appears seemingly.

Bots have been a significant ache for Musk. He stated the bot downside was the explanation why he tried to tug out of shopping for Twitter (because it nonetheless was then) final 12 months. He argued that round 20% or extra of its customers might be fakes/bots, rather more than the 5% the corporate claimed.

X introduced a marketing campaign earlier this month to establish and eradicate spam accounts. It warned that it was casting a large internet to make sure the platform “stays safe and freed from bots,” and a outcome, customers many see adjustments of their follower counts.

Musk and X emphasize that the payment is solely to fight bots on the service, however the firm’s advert income has fallen from $4.46 billion in 2021, the 12 months earlier than Musk took over, to simply below $3 billion in 2023. The billionaire’s controversial posts and the growing quantity of unsavory content material on X has scared away loads of advertisers.

X can be making an attempt to get extra individuals to enroll to turn into Premium and Premium+ customers. The newest advantage of the $8 per 30 days Premium subscription is entry to xAI’s Grok chatbot, which was beforehand solely obtainable on the $16 per 30 days/$168 per 12 months Premium Plus tier.

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