Newsletter platform Beehiiv is introducing native podcast internet hosting, the corporate instructed TechCrunch. With this transfer, creators can now host, distribute, and monetize their podcast instantly on Beehiiv. Users will be capable to publish an episode, share it with subscribers, and observe their analytics all on the platform.
“Podcasting was an apparent transfer,” Beehiiv co-founder and CEO Tyler Denk instructed TechCrunch in an e-mail. “Fundamentally, newsletters and podcasts have large overlap. Both are sometimes episodic, long-form content material, distributed to an owned viewers, monetized by way of sponsorship. Our roadmap is closely pushed by our prospects. They’ve instructed us that they actually need to consolidate all of their instruments into Beehiiv, and podcasting particularly has been requested persistently throughout prospects of all sizes.”
Denk says Beehiiv already has 1000’s of customers with podcasts hosted elsewhere, which is why it is sensible to carry the format in-house. Of course, the transfer indicators Beehiiv’s continued efforts to show its platform into an all-in-one platform for creators, difficult Patreon and Substack, each of which have lengthy supported podcasts. The push into podcasting builds on the corporate’s current launch of a set of creator-focused instruments masking web site creation, analytics, and extra.
By transferring into podcasting, Beehiiv goals to draw creators to its platform as its rivals pursue related methods. Substack has been closely courting video and podcast creators, whereas Patreon has labored to entice publication writers with long-awaited characteristic upgrades.
One means Beehiiv is convincing creators to modify from rivals like Substack and Patreon is by not taking a minimize of their income. Denk says creators preserve 100% of what they earn, and the corporate doesn’t take a share. By comparability, Substack takes a ten% minimize of income from paid podcast subscriptions, whereas Patreon takes 8%.
Creators can bundle a podcast with their current subscription and provide a non-public feed to paying subscribers. They can provide a premium expertise with unique episodes, early entry, and different perks. Denk notes that many Beehiiv customers already cost for a paid publication, and that they will now embody a podcast as a part of that subscription. Creators even have the choice to supply a free podcast.
Beehiiv plans to develop its promoting community past newsletters to dynamically serve adverts in podcasts as properly. The firm is hiring a Head of Podcasts to supervise these plans, Denk instructed TechCrunch.
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Some of the podcasts becoming a member of Beehiiv at launch embody Genshe with Avni Barman, 505 podcast with Brayden Figueroa and Kostas Garcia, The Rebooting with Brian Morrissey, Sweat Equity by Alex Garcia & Brian Blum, The Most Important Question from Dr. Katelyn Jetelina, Lunch with Jamie by Jamie Patricof, and extra.
Denk says Beehiiv anticipates heavy adoption from current customers over the following a number of weeks and months, noting that there are a number of different notable podcasts which have dedicated to launching on the platform within the subsequent few weeks.
In addition to serving individuals on Beehiiv who have already got newsletters and podcasts, Denk says the brand new launch might additionally enchantment to podcasters who need to begin a publication.
“We consider a publication needs to be a core piece of infrastructure for any podcast,” Denk stated. “It’s the way you personal your viewers, develop distribution, and create extra actual property for advertisers. Podcasters who need to launch a publication will discover a pure dwelling right here. Growth is without doubt one of the greatest challenges in podcasting. Newsletters drive podcast downloads. Podcasts drive publication signups. The two reinforce one another, and proper now creators are managing that throughout fragmented instruments. We’re fixing that.”
Creators can add podcasts on to Beehiiv, and the platform will then distribute them to main podcast platforms like Apple Podcasts, Spotify, Overcast, Castro, and extra. The platform helps MP3, M4A, and WAV recordsdata, with automated audio normalization for constant sound. Each episode additionally features a full transcript, enhancing discoverability in search and LLMs.
Each podcast episode will get its personal Website positioning-optimized webpage, Denk stated. Instead of sending listeners to Apple, Spotify, or YouTube, Beehiiv can preserve them on the platform, the place they will select to pay attention instantly or choose their most well-liked participant.
Beehiiv’s podcast analytics are constructed to IAB requirements and supply detailed breakdowns by nation, listening app, machine, and working system. Creators additionally get insights into episode-level downloads and real-time knowledge.
Founded in 2021, Beehiiv final raised a $33 million Series B in April 2024 with Lightspeed Venture Partners and NEA as buyers. Denk just lately shared that Q1 2026 was Beehiiv’s finest quarter in historical past, as the corporate added $4.5M ARR, despatched greater than 10 billion emails, and crossed 50,000 lively customers.
