How to Watch Apple’s ‘Surprise and Shine’ Event in September


Apple graphic showing its logo with a bright light at the center on a blue-gray background. text: Surprise and shineApple

Apple’s subsequent occasion, which it’s calling “Surprise and shine,” is about for Sept. 9. Historically, Apple has used its September occasion to announce new {hardware}, notably the latest fashions of iPhones. That means we solely have a number of weeks left to see if Apple will launch the rumored foldable iPhone. 

You can catch the Apple occasion on Apple’s web site, Apple TV, the Apple Developer app and the corporate’s YouTube channel on Wednesday, Sept. 9, at 10 a.m. PT (1 p.m. ET, 6 p.m. BST). We count on to listen to from Apple’s incoming CEO, John Ternus, for the primary time in his function after he takes up the mantle on Sept. 1. 

Here’s what Apple may announce on the occasion.

Apple's Folding Phone: Is It an iPhone or Something Else Entirely?

A foldable iPhone

Whether Apple calls it the iPhone Fold, iPhone Ultra or the iPhone Flip, the corporate may showcase a foldable iPhone at its September occasion. Leaks and provide chain stories recommend the foldable iPhone will probably be a squat, book-style foldable, just like the Samsung Galaxy Fold 8.

This is a mock-up of what a attainable iPhone Fold would possibly seem like, in keeping with CNET designer Jeffrey Hazelwood.

Jeffrey Hazelwood/CNET

Those identical leaks additionally recommend the value of the iPhone foldable might be between $2,000 and $2,500, which may value many individuals out. According to a CNET survey, US adults are solely keen to spend a mean of $781 on a foldable iPhone, which is lower than the value of the bottom mannequin iPhone 17 ($799).

Patrick Holland, CNET’s director of content material, mentioned that foldable telephones stay a distinct segment curiosity amongst most consumers, however that Apple is more likely to value the machine to replicate its costly manufacturing prices.

New iPhone 18 Pro fashions 

CNET’s Jeffrey Hazelwood created these customized renders of what an iPhone 18 Pro would possibly seem like.

Jeffrey Hazelwood/CNET

According to Bloomberg, Apple may unveil the iPhone 18 Pro and Pro Max at its September occasion, too. Those iPhones may additionally see a value hike, with costs beginning at $1,200, up from the iPhone 17 Pro‘s beginning value of $1,100.

You would possibly discover that entry-level iPhone 18 fashions are lacking from that lineup. That’s as a result of Bloomberg suspects Apple will cut up the iPhone launch this yr. That means we may see the iPhone 18 Pro and Pro Max in September earlier than Apple rolls out the iPhone 18, iPhone 18E and probably a refreshed iPhone Air within the spring.

New Apple Watches

The (from left to proper) Apple Watch Ultra 3, Apple Watch Series 11 and Apple Watch SE 3. Apple may present new Apple Watches at its occasion in September.Carly Marsh/CNET

Apple can also be reportedly getting ready to announce an Apple Watch Series 12 and Apple Watch Ultra 4 at its September occasion. According to Bloomberg, the brand new watches may embody sooner chips and new well being and health options. However, the brand new watches possible received’t obtain a design change.

There’s no strong details about how a lot these watches will price. However, Apple has raised quite a lot of {hardware} costs this yr, so whereas the beginning value of the Apple Watch 11 is $399, the Apple Watch 12 may price extra at launch.

The AirPods 5

The AirPods 4 (pictured) are a number of years previous now, so Apple may present AirPods 5 on the firm’s September occasion.Apple/CNET

Bloomberg additionally stories that Apple may debut the AirPods 5 on the September occasion, releasing an up to date model of the corporate’s entry-level headphones. Apple launched the AirPods 4 nearly two years in the past, in 2024. Apple isn’t anticipated to point out the rumored camera-equipped AirPods on the September occasion. We may see these later this yr, or in 2027.

The AirPods 4 had a beginning value of $129 at launch, however given Apple’s different value will increase, the AirPods 5 may additionally see the next beginning value. 

Apple didn’t instantly reply to CNET’s request to remark.

For extra Apple information, right here’s what to know concerning the new M6 Mac Mini and while you would possibly have the ability to preorder an iPhone 18.



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