Kobo brings its first coloration e-reader to the market, beginning at $150

Something to stay up for: While coloration e-readers are nothing new at this level, main e-reader corporations largely promote monochromatic units and Android-based tablets which might be ill-conceived for a snug studying expertise. Canadian firm Kobo is now making an attempt to disrupt this unhappy state of affairs.

On April 30, Kobo will begin delivery its new coloration e-reader fashions: the $150 Kobo Clara Colour, and the $220 Kobo Libra Colour. Both units make use of the identical E Ink Kaleido 3 show know-how, whereas specs, storage capability and have availability differ. The Toronto-based firm guarantees the identical, improved studying expertise on both mannequin, with a full coloration display screen and “taking pictures hues” particularly designed for readers.

The unique Kobo eReader was launched in 2010 as a minimalist, financial different to the dearer e-book readers out there on the time. Now, Rakuten Kobo Inc. is making an attempt to grab new market alternatives whereas different main e-reader corporations (together with Amazon) are nonetheless promoting completely black-and-white, but dear, studying units.

The Kobo Clara Colour e-reader has a 6-inch, glare-free contact show, helps highlighting and “color-coding” e book passages with the contact of a finger, and is absolutely waterproof (IPX8). The included 16GB storage is nice sufficient to archive 12,000 books, Kobo says, whereas connectivity choices embrace Bluetooth, Wi-Fi 5, and USB-C. The system makes use of a dual-core processor, aiming to make sure a pleasing studying expertise..

The higher-end Kobo Libra Colour mannequin employs the identical fundamental E Ink know-how and dual-core CPU, with a bigger contact display screen (7″) and assist for a Kobo Stylus, which is bought individually. The e-reader additionally consists of bodily buttons to show pages, whereas storage goes as much as 32GB or 24,000 books. Kobo can be refreshing its earlier black-and-white e-reader, which is now known as the Kobo Clara BW, with a steered value of $130.

The E Ink Kaleido 3 know-how employed in Kobo’s new coloration e-readers can present 4,096 colours and extra saturated hues in comparison with the earlier era Kaleido Plus. Color photographs have a decision of 150 PPI, whereas black-and-white content material remains to be sharper at 300 PPI. Despite coming into the colour e-reader market, Kobo remains to be promising the identical week-long battery life and glare-free studying expertise.

According to Rakuten Kobo CEO Michael Tamblyn, the Kobo Libra Colour and Kobo Clara Colour are the primary reasonably priced coloration e-readers from a worldwide e-book platform. Color e-ink know-how ought to enrich customers’ studying expertise, Tamblyn mentioned, whereas preserving the identical daylight readability and battery longevity that also make E Ink screens the most effective resolution for readers in a world stuffed with LCD/OLED-based smartphones and tablets.

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