LinkedIn is experimenting with a TikTok-like video feed in its app

LinkedIn is testing a brand new TikTok-like short-form video feed, the corporate confirmed to TechCrunch on Wednesday. With this new take a look at, LinkedIn joins quite a few different standard apps which have launched their very own short-form video feeds following TikTok’s rise in recognition, together with Instagram, YouTube, Snapchat and Netflix.

The feed was first noticed by Austin Null, a technique director at an influencer company known as McKinney. Null posted a brief demo on LinkedIn showcasing the brand new feed, which lives within the app’s navigation bar in a brand new “Video” tab. Once you faucet on the brand new Video button, you’ll enter right into a vertical feed of brief movies that you could swipe by means of. You can like a video, go away a remark or share it with others. The firm didn’t share particulars about how the feed determines which movies to indicate customers.

The new addition is much like the vertical short-form video feeds you see in different apps, however whereas these feeds embody quite a lot of content material starting from comedy to cooking movies, LinkedIn’s feed is clearly centered on careers and professionalism. While you’ve all the time been capable of publish movies on LinkedIn, the brand new devoted feed is  designed to spice up engagement and discovery on the platform by presenting bite-sized movies that individuals can rapidly scroll by means of.

Microsoft-owned LinkedIn says movies have gotten one in all its customers’ desired codecs for studying from professionals and specialists, which is why it’s testing a brand new method for customers to find related movies. The characteristic is in early testing, so most individuals gained’t have entry to it simply but.

The launch of the brand new characteristic comes as many creators have amassed notable followings on TikTok for sharing recommendation and experiences concerning subjects like profession progress, job searches {and professional} improvement. LinkedIn’s new feed would give creators a brand new place to share their video content material and probably attain extra viewers. It’s attainable that LinkedIn can also monetize the feed sooner or later sooner or later to entice creators to publish their video content material on the app.

Although the characteristic presents new alternatives for creators, some customers won’t see the brand new feed as a welcome addition to the app, as they could really feel inundated by the numerous completely different short-form movies feeds on standard apps.

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