Pitch Deck Teardown: Kinnect’s $250K angel deck

When Kinnect dropped a brand new app that’s all about preserving epic household tales and awkward vacation moments for generations to return, I knew I wanted to take a better take a look at its angel deck.

The app is intelligent and may be considered a digital household scrapbook on steroids. This app isn’t nearly stashing pictures; it’s additionally bought video and audio recording, plus a nifty timeline function to arrange your recollections like a professional. Kinnect’s grand plan is to ensure your grandkids get to listen to straight from the supply about that point Uncle Bob bought caught in a tree on the household reunion.

In a world the place our heritage can get misplaced within the shuffle of on a regular basis life, Kinnect is right here to remind us that household tales are price saving — and, after all, that’s all about storytelling. How effectively did the corporate inform its personal story within the type of its angel pitch deck? Let’s have a look.

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Slides on this deck

  1. Cover slide
  2. Team (founder) slide
  3. Vision slide
  4. Problem slide
  5. Product slide
  6. Business mannequin and market dimension slide
  7. Problem impression slide
  8. Market potential slide
  9. Solution slide
  10. Why now / private story slide
  11. Traction slide
  12. “Why will I win?” slide.
  13. Testimonial slide 1
  14. Testimonial slide 2

Three issues to like about Kinnect’s pitch deck

The Kinnect pitch deck is taking part in on the guts strings in an enormous approach, which is a superb strategy to storytelling if you find yourself speaking about startups that supply a human contact.

Powerful downside slide

[Slide 4] The downside slide is emotive, however a bit of fuzzy.
Image Credits: Kinnect

The downside slide in Kinnect’s pitch deck is compelling and well-executed. The crew has clearly articulated a big ache level, one which resonates deeply and is instantly relatable. The statistics cited are notably impactful: Approximately 44 million American adults are considerably lonely, with about 30% of older adults feeling remoted. This alone paints a stark image of the social isolation epidemic.

Even extra highly effective is the revelation that over half of Americans ceaselessly really feel misunderstood or unknown by these round them. The use of emotive and highly effective language successfully underscores the urgency and magnitude of the problem, making it clear that this can be a widespread and urgent downside.

However, whereas the issue recognized is undeniably important, it additionally feels considerably nebulous. It’s arduous to think about a single product that may deal with all these various and deeply rooted problems with loneliness and disconnection. Tightening the main target of the issue assertion would possibly assist in presenting a extra cohesive and actionable resolution. A barely narrower and extra targeted downside might make the pitch even stronger and extra plausible.

Explain the impression of the issue

[Slide 7] Explaining how the issue impacts folks might help amplify issues tremendously.
Image Credits: Kinnect

The “Insights” slide in Kinnect’s pitch deck is a superb instance of highly effective storytelling. By combining the issue with its impression, the crew has successfully highlighted how massive and essential this downside actually is.

Kinnect has painted a vivid image of the issue’s results, which helps traders perceive the depth of the problem and dream massive concerning the potential marketplace for Kinnect. It makes the issue really feel extra tangible and units the stage for the answer, exhibiting that there’s an actual and pressing want for what they’re constructing.

However, I additionally want so as to add that I don’t love this slide. Many elements of it may be seen as arguments in opposition to the app: Being unaware of current options, for instance, signifies that there could not be an actual marketplace for this. And the differentiation between household and chosen household is an odd factor to focus on as a bonus. If distinguishing between the 2 is essential to folks, the competitors might simply deal with this, so it isn’t as a lot of a aggressive benefit as you would possibly suppose.

A little bit extra focus and readability might assist strengthen the argument.

A private contact

[Slide 10] In addition to “Why now?” and “Why this?” including a “Why you?” factor to the story may be highly effective. In this case, the private tales assist spotlight why the founder has a connection to the issue the corporate is fixing.
Image Credits: Kinnect

The “Why me?” sort of knowledge is usually included within the founder or crew slide, however utilizing it as a storytelling level right here works effectively. Including the private drive behind the enterprise may be extremely highly effective, because it explains why the founder won’t ever surrender on fixing this downside.

Omar’s private experiences — shedding his grandfather to Alzheimer’s a number of years in the past and a good friend to leukemia a month in the past — are heart-wrenching and paint a vivid image of his motivation. It reveals that this isn’t only a enterprise endeavor for him. It’s a deeply private mission.

Founders, let’s get actual. Every slide in your deck ought to scream, “Invest in me!” If it doesn’t, it’s lifeless weight. Sure, private tales tug on the heartstrings, however traders aren’t right here for that. They wish to know why your sob story makes them cash. The “Why Omar is doing this” slide? Sweet, however imprecise. If it doesn’t clearly tie again to why your organization will crush it. It’s simply fluff. Remember, if it doesn’t make an investor attain for his or her pockets, it doesn’t belong in your deck.

Three issues that Kinnect might have improved

There’s a ton of knowledge lacking from the deck. Crucial particulars just like the go-to-market technique, consumer acquisition plans, particular crew member credentials, and concrete milestones are absent. Filling in these gaps is important to supply a complete and convincing pitch. Use a guidelines to ensure you have every thing lined!

Dubious crew

[Slide 2] 10 years of expertise and fervour is cool, however you’ve bought to deliver the receipts.
Image Credits: Kinnect

The “Founder” slide wants some sprucing to actually shine. Omar’s 10+ years of expertise in efficiency model and product advertising is spectacular on the floor, however it’s essential to tie that particular expertise on to Kinnect. Highlighting previous roles or initiatives which are notably related to the corporate’s mission would strengthen this slide considerably. Investors wish to see how his background immediately contributes to the success of Kinnect.

Omar doesn’t point out his final identify anyplace within the deck, which raises a pink flag. Investors want to have the ability to shortly search for and confirm the founder’s background. Including his full identify and a hyperlink to his LinkedIn profile would add credibility and transparency. Speaking of LinkedIn, it’s a bit regarding that Omar’s profile doesn’t replicate the ten years of expertise talked about right here. Ensuring that his LinkedIn is up-to-date and in line with the knowledge within the pitch deck is essential. Investors will test, and inconsistencies can undermine belief. Without job titles and only a imprecise thought of how the founder’s previous expertise maps to the present enterprise, it’s all a bit fuzzy.

There additionally appears to be a scarcity of clear founder/market match. The slide mentions a ardour for storytelling, human connection and psychological wellness, however it’s not instantly apparent how this interprets right into a strategic benefit for Kinnect. To wit: I, too, have a ardour for storytelling, human connection and psychological wellness, however I most likely wouldn’t be an important founder for this explicit startup. Get particular, join the dots.

Drawing a direct line between Omar’s expertise and the corporate’s targets will make this slide rather more compelling. Adding extra particular, verifiable data and ensuring it’s constant throughout all platforms would considerably enhance the founder/market match a part of the story.

Pie-in-the-sky enterprise mannequin

[Slide 6] This is an aggressive bottoms-up market sizing. But I don’t consider it.
Image Credits: Kinnect

The “Subscription Model” slide presents an formidable aim: a possible yearly subscription income of $204.8 million. That’s actually venture-scale, so kudos for aiming excessive. However, there are a number of features that want additional clarification and assist.

My fast response is that it’s going to be arduous to seek out clients. I wish to see predicates or comparable examples. This doesn’t really feel like an pressing want, so exhibiting different forms of services or products that households are prepared to pay $80 per yr for would strengthen the argument. It’s important to display that there’s a precedent for this sort of spending — and I can’t consider any offhand.

The time period “household” wants extra definition on this context. What are we memorializing, and the way does it resonate with potential customers? It’s additionally unclear what Kinnect gives that may’t be completed by current free providers like Facebook. Basically, this deck doesn’t reply why households would select to pay for Kinnect after they have free options out there.

Nowhere within the deck is there a go-to-market plan, which signifies that I’m additional apprehensive how the founders plan to persuade clients to shell out $80 per yr. Without a transparent technique, it’s tough to see how they’ll attain and convert their audience. Providing an in depth plan on buyer acquisition and retention would make the deck way more compelling total and this slide extra plausible.

Wait, this isn’t traction

[Slide 11] This isn’t actually traction.
Image Credits: Kinnect

The “Traction” slide is meant to showcase Kinnect’s progress, however it doesn’t fairly hit the mark. Here’s why:

Stating that Kinnect is backed by TechStars by way of the Rising Stars Fund would possibly sound spectacular, however TechStars isn’t precisely in its golden period proper now. Plus, elevating cash from an accelerator isn’t the slam dunk of traction it’s being made out to be. Investors wish to see precise proof that folks care about what’s being constructed, not only a pat on the again from an accelerator.

The slide claims the crew is 100% engaged on Kinnect. What does that even imply? Have the founders give up their day jobs and are actually residing on ramen whereas they hustle? Founders being totally dedicated is the naked minimal; the slide ought to clarify what this dedication has achieved.

There’s additionally the boast about recruiting an outstanding founding crew, however the crew slide reveals just one individual, Omar. Where’s the remainder of this supposed dream crew, and what makes them phenomenal? Investors want names, roles and spectacular backgrounds.

Then there’s the point out of being a member of Chicago’s 1871 innovation hub. Cool, however what does that really imply? Why does being a part of this hub give Kinnect a aggressive edge? Without context, it’s simply one other buzzword.

None of those factors actually screams “traction.” Investors are on the lookout for actual, tangible progress, like consumer development, income, partnerships — not fluff. It’s time to dig deeper and present the arduous information that show Kinnect is on the trail to success.

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