Robinhood’s new bank card goes after Apple Card with means to speculate cash-back perks


Eight months after buying bank card startup X1 for $95 million, Robinhood introduced immediately the launch of its new Gold Card, with an inventory of options that might even give Apple Card customers envy.

Robinhood, higher recognized for its brokerage app aimed on the on a regular basis investor, is touting all types of advantages with its new card in an try to draw customers. The card has no annual or overseas transaction charges. However, it’s going to solely be accessible for Robinhood Gold members, which prices $5 a month, or $50 yearly. (Gold is a program that provides different advantages like 5% APY on an account’s uninvested brokerage money.) 

Gold Card customers can earn 3% money again on all classes, together with eating places and groceries, and 5% money financial institution when reserving journey at Robinhood’s new journey portal. That money again could be transferred to brokerage accounts, which may go towards making investments like inventory purchases, the corporate says. The means to speculate utilizing money again is the huge innovation that X1 developed previous to getting acquired.

Another attention-grabbing function of the Gold Card contains the power to supply playing cards for relations. This is the primary time that Robinhood has launched a family-oriented monetary product, Robinhood Money General Manager Deepak Rao informed TechCrunch. Rao was the founder and CEO of X1 earlier than becoming a member of Robinhood within the acquisition. 

Users may have the power so as to add as much as 5 relations as cardholders to their account with each cardholder receiving their very own card. Additional cardholders could be any age, giving mother and father a approach to assist teenagers construct credit score and monitor spending. The means to supply playing cards to relations will prolong even to these visiting from different international locations.

“A person can present playing cards to folks, kids or caregivers and set the proper of controls and safety, whereas additionally serving to them construct their credit score,” Rao mentioned. “They don’t have to supply every other data than their identify and date of start and Social Security quantity if they’ve one. If you’re anxious about spending limits, you may put a greenback quantity restrict and likewise a child-safe mode for youths.”

The Card additionally permits customers to create and delete digital playing cards for one-time purchases and may have an APR of 20.24% – 29.99%, which Robinhood mentioned will fluctuate with the market primarily based on the Prime Rate.

Robinhood can be making its bodily playing cards numberless so if they’re misplaced or stolen, customers received’t should swap out all their card data. The firm can be launching a brand new app to go together with the brand new Gold Card that will likely be fully separate from its funding app, Rao mentioned. 

Generally, the Gold account presents as much as $2.25 million FDIC insurance coverage from a community of associate banks.

Cash again

Robinhood’s entrance into the bank card market is clearly taking a cue from the likes of Apple, which has seen nice success with its personal card (regardless of hiccups with its partnership with Goldman Sachs). By forgoing hidden charges like annual or late charges, and by making use of its money again day by day, Apple Card topped greater than 12 million customers as of January.

Many playing cards supply money again however typically prohibit it to sure classes. This card is beneficiant in its cash-back supply. Apple, for example, presents 3% money again on all purchases made at Apple, and on purchases made at choose retailers when utilizing the Apple Card with Apple Pay. In basic, purchases made on Apple Card with Apple Pay earn customers 2% again. But Apple additionally presents a Family Sharing function, and a high-yield financial savings account providing 4.5% curiosity.

Obviously, Robinhood will earn interchange income from the bank cards, commonplace transaction charges paid by the retailers. It has earned interchange income off of its debit playing cards, which launched in 2018. Coastal Community Bank is Robinhood’s banking associate on the brand new Gold Card.

The new bank card is a part of Robinhood’s evolving enterprise mannequin and choices over time. In December of 2022, the corporate introduced Robinhood Retirement, which it described because the “first and solely” particular person retirement account (IRA) with a 1% match on each eligible greenback contributed. Gold Membership, a requirement to get the Gold Card, will increase the eligible match to  as much as 3% match.

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