Sample seed pitch deck: Xpanceo’s $40M deck


Xpanceo is betting huge on turning us all into cyborgs with sensible contact lenses, securing a cool $40 million to make our sci-fi desires a actuality. Co-founders Roman Axelrod and Valentyn S. Volkov are on a mission to ditch conventional devices and make everybody’s eyes the brand new screens. Who wants smartphones when you may blink to browse? As they push the boundaries of what’s attainable with optoelectronics and new supplies, one can’t assist however surprise if we’re heading towards a future the place dropping your contacts may imply lacking your subsequent Zoom assembly.


We’re on the lookout for extra distinctive pitch decks to tear down, so if you wish to submit your personal, right here’s how you are able to do that. 

Slides on this deck

Xpanceo has shared its full presentation deck, consisting of 19 slides, with TechCrunch. Although the slide listing means that the group has coated all the things, a better take a look at the deck’s contents reveals that some areas may not be as complete as they appear.

  1. Cover slide
  2. Challenge
  3. Solution
  4. Product
  5. Value proposition
  6. B2C: Use instances
  7. B2B: Industries
  8. Traction
  9. Contact lens customers
  10.  Market dimension
  11.  Revenue forecast
  12.  Competition
  13.  What is Xpanceo? interstitial 
  14.  Overview
  15.  Technologies
  16.  Pioneering R&D in optical evaluation
  17.  Team
  18.  Roadmap
  19.  Closing slide

Three issues to like about Xpanceo’s pitch deck

There’s lots of actually good storytelling occurring right here.

A slice of historical past

[Slide 2] A transparent drawback assertion. Image Credits: Xpanceo

The presentation successfully begins with a transparent drawback assertion, setting the stage for a centered dialogue on the challenges and alternatives within the realm of augmented actuality (AR) and wearable know-how. This rationalization is essential, because it instantly frames the problems that Xpanceo is addressing with its revolutionary sensible contact lens mission. By articulating the issues upfront, the deck ensures that the viewers understands the context and significance of the know-how being developed, which is crucial for garnering assist and enthusiasm for the mission. I like that.

The inclusion of a timeline detailing the evolution of computing know-how throughout the presentation is especially intelligent. This historic perspective not solely educates the viewers concerning the development and milestones in computing but additionally situates Xpanceo’s work inside a bigger narrative of technological development — and lots of of these developments made lots of traders very rich certainly.

What’s the issue with AR?

Addressing the shortcomings of AR because it stands, the presentation acknowledges that the tech has not but achieved widespread adoption primarily as a result of poor product choices which have didn’t resonate with customers. This is true, and it reveals that Xpanceo is conscious of the hurdles confronted by earlier AR applied sciences and is dedicated to overcoming these challenges.

[Slide 3] Easing into the “answer” is a good strategy. Image Credits: Xpanceo

There’s a giant distinction between a “answer” and a “product” slide. Xpanceo’s take right here is refreshingly clear on the variations.

The answer slide is strategic in nature, emphasizing a broader, extra adaptable strategy reasonably than focusing solely on the product. This strategic mindset is essential, because it shifts the emphasis from the specifics of the product to the underlying philosophy of problem-solving.

I like that the answer is articulated in a transparent and accessible approach, intentionally avoiding extreme element. This readability is crucial for speaking successfully with stakeholders, together with traders, potential prospects and group members. By protecting the answer simple and simple to grasp, the group ensures that everybody concerned has a stable grasp of the core idea and goals. This degree of transparency fosters belief and alignment amongst all events, which is vital for collaborative efforts and the general success of the mission.

From there, you may drop into the small print: the product.

So right here’s what the corporate’s truly as much as

Again, Xpanceo does an excellent job:

[Slide 4] This slide attracts traders in. Image Credits: Xpanceo

The product slide does a wonderful job of presenting the product in a transparent and interesting method, avoiding the frequent pitfall of descending into overly technical language that may alienate or confuse the viewers. This strategy is especially highly effective given the advanced nature of the know-how concerned.

Smart contact lenses that combine superior computing capabilities immediately into the person’s visible subject appears like magic. Still, by sustaining simple and accessible language, the slide ensures that the innovation might be understood and appreciated by a broad viewers, which is essential for producing curiosity and assist amongst potential traders.

I significantly love how this readability helps set the stage for deeper discussions, all with out getting misplaced within the advanced technological language that little doubt occurs within the lab. It strikes the precise steadiness between simplicity and informativeness.

Three issues that Xpanceo may have improved

This deck is absolutely good. But is it excellent?

Nope. Let’s dive in.

What are you elevating?

SAFE rounds, startups, venture capitalists

What? Image Credits: Getty Images

The greatest drawback with the Xpanceo deck isn’t what’s in there, however reasonably what isn’t.

One vital aspect lacking from the deck is the “ask” slide, which is crucial when searching for enterprise capital funding. It’s stunning how typically founders overlook this part of their pitch decks. When elevating cash, it’s not the time to be reticent or oblique. Clearly stating what’s being requested for — be it staffing, sources or partnerships — demonstrates to potential traders a well-thought-out plan and a severe dedication to the startup’s future. This helps traders rapidly perceive the wants and assess whether or not they align with their funding standards.

Including a selected ask within the presentation additionally conveys that there’s a life like understanding of what the startup requires to succeed. It reveals that cautious consideration has been given to how a lot funding is required, what will probably be used for, and the way it will assist the corporate obtain its targets. This degree of element and transparency provides credibility to the pitch and instills confidence in potential traders concerning the administration and planning capabilities. It positions the entrepreneurs as severe people who aren’t merely experimenting however are dedicated to constructing a sustainable enterprise.

B2B or B2C: You can’t have each

Slides 6 and seven make a case for each a B2B and a B2C mannequin. That’s not an excellent name.

[Slide 6] A use-case brainstorm is intelligent, however it’s vital to provide you with the actual use instances that drive the funding choice. Image Credits: Xpanceo

B2B and B2C enterprise fashions are basically totally different beasts. Very few corporations are in a position to do effectively with one technique, by no means thoughts each.

B2C gross sales are distinguished by direct interactions with particular person customers, specializing in emotional engagement, model id, and creating personalised buyer experiences. This mannequin thrives on quick gross sales cycles and instant buy selections, making it essential for corporations to put money into understanding client behaviors and crafting advertising methods that resonate on a private degree. Even if corporations often buy underneath a B2C mannequin, they need to be handled as customers within the gross sales course of to keep up simplicity and effectivity in advertising efforts.

Conversely, B2B gross sales contain extra advanced transactions with different companies, characterised by longer gross sales cycles, increased transaction values, and a deal with sensible advantages and cost-effectiveness. This mannequin requires sturdy, credible relationships and sometimes entails personalized options to fulfill particular enterprise wants. While it’s much less frequent, customers could typically interact with merchandise designed for enterprise use, highlighting the flexibleness required in gross sales methods. Ultimately, specializing in a B2B or B2C gross sales group ought to align with the startup’s core capabilities and strategic targets, shaping the narrative of their startup pitch to draw potential traders.

Trying to do each received’t work, so choose one, and clarify why that’s the precise alternative.

The market sizing fallacy

[Slide 9] Sure, there are lots of contact lens customers. But are they actually a proxy for Xpanceo prospects? Image Credits: Xpanceo

When assessing the potential market dimension for Xpanceo’s contact lenses, it’s essential to distinguish the character of the product from conventional contact lenses. Or, put in a different way: Is the marketplace for Xpanceo’s product people who find themselves already carrying contacts? The firm appears to suppose that everybody who wears contacts desires sensible contacts. But that’s in all probability not correct.

Xpanceo’s choices aren’t merely an alternative choice to spectacles for optical correction however reasonably operate as a wearable system. This distinction is important as a result of the goal marketplace for Xpanceo could not align immediately with the present base of contact lens customers. Instead of evaluating the whole variety of contact lens wearers, a extra related metric is perhaps the utilization of associated know-how similar to smartphones or smartwatches, which displays a tech-savvy client base extra prone to undertake new wearable applied sciences. This strategy will help in figuring out not only a broad viewers, but additionally one that’s extra prone to embrace revolutionary merchandise.

Xpanceo’s go-to-market technique performs a pivotal function in figuring out its major client section. If the product is designed for mass market consumption, the technique ought to deal with figuring out and interesting an early adopter group. This group sometimes consists of tech lovers who’re eager on exploring and adopting cutting-edge applied sciences. These early adopters may present the preliminary traction wanted to penetrate the market, appearing as influencers and validators for the broader client base. Their suggestions can also be invaluable relating to refining the product and enhancing its enchantment to subsequent patrons.

I believe the corporate is attempting to indicate that its market is large, however I doubt that contact lens wearers are a proxy. I put on contacts, however solely once I’m doing contact sports activities (martial arts or scuba diving). But even when I had by no means worn contacts a day of my life, I’d be desperate to attempt the Xpanceo answer.

I believe the corporate is attempting to check oranges to Apple computer systems.

The full pitch deck


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