Welcome to the Age of Technofeudalism


The tech giants have overthrown capitalism. That’s the argument of former Greek finance minister Yanis Varoufakis, who turned well-known making an attempt to defend debt-laden Greece from its German collectors. Varoufakis has by no means fairly regained the notoriety of 2015. But he has remained a outstanding left-wing voice. After a failed marketing campaign for a seat within the European Parliament in 2019, he plans to run once more this June. This time, his adversary isn’t Berlin or the banks. It’s the tech firms he accuses of warping the financial system whereas turning folks in opposition to one different.

Technofeudalism What Killed Capitalism book cover

Courtesy of Penguin Random House

Varoufakis can be a prolific writer; his seventeenth e book, written as a letter to his techno-curious father, chronicles the evolution of capitalism from the Sixties promoting growth, by Wall Street within the Eighties, to the 2008 monetary disaster and the pandemic. In its most compelling stretches, Technofeudalism argues that Apple, Facebook, and Amazon have modified the financial system a lot that it now resembles Europe’s medieval feudal system. The tech giants are the lords, whereas everybody else is a peasant, working their land for not a lot in return.

To Varoufakis, each time you publish on X, previously Twitter, you’re basically toiling Elon Musk’s property like a medieval serf. Musk does not pay you. But your free labor pays him, in a way, by growing the worth of his firm. On X, the extra energetic customers there are, the extra folks might be proven promoting or offered subscriptions. On Google Maps, he argues, customers enhance the product—alerting the system to visitors jams on their route.

The feudal comparability isn’t novel. But Technofeudalism makes an attempt to introduce the concept to a wider viewers. Its US launch, launched the month earlier than regulators within the US and European Union concurrently initiated antitrust actions in opposition to Apple, additionally had impeccable timing.

Over Zoom, I spoke to Varoufakis, from his residence close to Athens, about how the tech giants have modified the financial system—and why we should always care about it.

This interview has been edited for size and readability.

WIRED: That phrase, technofeudalism, what does it imply? How is the feudal system related right here?

Yanis Varoufakis: Profit drives capitalism, lease drove feudalism. Now we now have moved [from one system to the other] due to this new type of super-duper, all-singing, all-dancing capital: cloud capital, algorithmic capital. If I’m proper, that’s creating new digital fiefdoms like Amazon.com, like Airbnb, the place the primary mode of wealth extraction comes within the type not of revenue however of lease.

Take the Apple Store. You are producing an app, Apple can withhold 30 % of your income [through a commission fee]. That’s a lease. That’s like a floor lease. It’s a bit just like the Apple Store is a fiefdom. It’s a cloud fiefdom, and Apple extracts a lease precisely as in feudalism. So my argument will not be that we went again from capitalism to feudalism. My argument is that we now have progressed ahead to a brand new system, which has most of the traits of feudalism, however it’s one step forward of capitalism. To sign that, I added the phrase techno.



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