Will Okay-pop’s AI experiment repay?


By Megan LawtonBusiness reporter

Getty Images Members of the K-pop band Seventeen stand in a lineGetty Images

Okay-pop band Seventeen at the moment are utilizing AI, admits member Woozi, who’s standing third from the appropriate

There’s a problem dividing Okay-pop followers proper now – synthetic intelligence.

Several of the style’s largest stars have now used the expertise to create music movies and write lyrics, together with boy band Seventeen.

Last yr the South Korean group bought round 16 million albums, making them one of the crucial profitable Okay-pop acts in historical past. But it’s their most up-to-date album and single, Maestro, that’s received individuals speaking.

The music video options an AI-generated scene, and the file may properly embody AI-generated lyrics too. At the launch of the album in Seoul, one of many band members, Woozi, instructed reporters he was “experimenting” with AI when songwriting.

“We practised making songs with AI, as we wish to develop together with expertise quite than complain about it,” he stated.

“This is a technological improvement that we now have to leverage, not simply be dissatisfied with. I practised utilizing AI and tried to search for the professionals and cons.”

On Okay-pop dialogue pages, followers have been torn, with some saying extra rules should be in place earlier than the expertise turns into normalised.

Others have been extra open to it, together with tremendous fan Ashley Peralta. “If AI might help an artist overcome artistic blocks, then that’s OK with me,” says the 26-year-old.

Her fear although, is that a complete album of AI generated lyrics means followers will lose contact with their favorite musicians.

“I adore it when music is a mirrored image of an artist and their feelings,” she says. “Okay-pop artists are far more revered after they’re palms on with choreographing, lyric writing and composing, since you get a bit of their ideas and emotions.

“AI can take away that essential part that connects followers to the artists.”

Ashley presents Spill the Soju, a Okay-pop fan podcast, along with her greatest buddy Chelsea Toledo. Chelsea admires Seventeen for being a self-producing group, which suggests they write their very own songs and choreograph them too, however she’s nervous about AI having an impression on that repute.

“If they have been to place out an album that’s filled with lyrics they hadn’t personally written, I don’t know if it might really feel like Seventeen any extra and followers need music that’s authentically them”.

Ashley Peralta Ashley Peralta (left) and her friend Chelsea ToledoAshley Peralta

Ashley Peralta (left) and her buddy Chelsea Toledo make a Okay-pop podcast

For these working in Okay-Pop manufacturing, it’s no shock that artists are embracing new applied sciences.

Chris Nairn is a producer, composer and songwriter working underneath the identify Azodi. Over the previous 12 years he’s written songs for Okay-pop artists together with Kim Woojin and main company SM Entertainment.

Working with Okay-pop stars means Chris, who lives in Brighton, has spent loads of time in South Korea, whose music business he describes as progressive.

“What I’ve realized by hanging out in Seoul is that Koreans are large on innovation, they usually’re very large on ‘what is the subsequent factor?’, and asking, ‘how can we be one step forward?’ It actually hit me after I was there,” he says.

“So, to me, it is no shock that they are implementing AI in lyric writing, it is about maintaining with expertise.”

Chris Nairn  Chris Nairn Chris Nairn

Chris Nairn says that Okay-pop bands typically wish to sustain with expertise

Is AI the way forward for Okay-pop? Chris isn’t so positive. As somebody who experiments with AI lyric mills, he doesn’t really feel the lyrics are sturdy sufficient for prime artists.

“AI is placing out pretty good high quality stuff, however once you’re on the prime tier of the songwriting sport, typically, individuals who do greatest have innovated and created one thing model new. AI works by taking what’s already been uploaded and due to this fact can’t innovate by itself.”

If something, Chris predicts AI in Okay-pop will improve the demand for extra private songs.

“There’s going to be strain from followers to listen to lyrics which are from the artist’s coronary heart, and due to this fact sound completely different to any songs made utilizing AI”.

Seventeen aren’t the one Okay-pop band experimenting with AI. Girl group Aespa, who’ve a number of AI members in addition to human ones, additionally used the expertise of their newest music video. Supernova options generated scenes the place the faces of band members stay nonetheless as solely their mouths transfer.

Podcaster and super-fan Chelsea says it “triggered” lots of people.

“Okay-pop is thought for wonderful manufacturing and modifying, so having complete scenes manufactured from AI takes away the attraction,” she provides.

Chelsea additionally worries about artists not getting the appropriate credit score. “With AI in movies it’s tougher to know if somebody’s unique paintings has been stolen, it’s a extremely sensitive topic”.

Getty Images Girl group AespaGetty Images

Okay-pop woman group Aespa are additionally experimenting with AI

Arpita Adhya is a music journalist and self-titled Okay-pop superfan. She believes using AI within the business is demonstrative of the strain artists are underneath to create new content material.

“Most recording artists will put out an album each two years, however Okay-pop teams are pushing out albums each six to eight months, as a result of there’s a lot hype round them.”

She additionally believes AI has been normalised within the business, with the introduction of AI covers which have exploded on YouTube. The cowl tracks are created by followers and use expertise to imitate one other artist’s voice.

It’s this sort of development that Arpita wish to see regulated, one thing western artists are calling for too.

Just final month megastars together with Billie Eilish and Nicki Minaj wrote an open letter calling for the “predatory” use of AI within the music business to be stopped.

They known as on tech companies to pledge to not develop AI music-generation instruments “that undermine or substitute the human artistry of songwriters and artists, or deny us truthful compensation for our work”.

For Arpita, a scarcity of rules means followers really feel an obligation to manage what’s and isn’t OK.

“Whilst there aren’t any clear tips on how a lot artists can and may’t use AI, we now have the battle of creating boundaries ourselves, and at all times asking ‘what is true and improper?’”

Thankfully she feels Okay-pop artists are conscious of public opinion and hopes there shall be change.

“The followers are the largest half they usually have loads of affect over artists. Groups are at all times eager to be taught and hear, and if Seventeen and Aespa realise they’re hurting their followers, they’ll hopefully tackle that.”



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